Where's Your Road Map?
"Our Strategic Communications Plan focused our outreach efforts and made our next steps clear: decide on who we want to influence, find out what is important to THEM, look at what tools THEY use and target our message. It's at this point that we decided to produce a short fundraising video. When staff, board and customers take the action we want them to take, we'll know that we've reached our people and can make an impact."
Planning a parade, TV show or web site? Start with a story, a plan and a good understanding of your audience. As a next step to your initial Strategic Communication Workshop, CCTV's Center for Media & Democracy works with activists, nonprofits and public agencies to tune-up your current
communications and outreach work or plan new web, database and media projects. Contact Member smayfield [at] cctv [dot] org (Services Coordinator, Sam Mayfield) at 802.862.1645 x19 or smayfield [at] cctv [dot] org.
Featured Story
Who is in charge of your communications future?
We are in the midst of a great sea change – the tides of the analog and digital age are turning as we move swiftly into an interconnected future. Who will control our data? Will we have open networks? Will journailsm exist? Who do we trust? How do we take back our communications/ information "commons" and secure free speech and democracy in the future?
