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Media Maven: Social Media Trends for 2011 12/09/2010

 

 

Part of the continuing series of Media Maven Lunches.

 

Andrea Learned, co-author of Don’t Think Pink: What Really Makes Women Buy – and How to Increase Your Share of This Crucial Market (AMACOM, 2004), will give some marketing tips. Andrea is an internationally respected gender marketing expert, speaker and writer. While she focuses on women as the leading indicators of consumer behavior, she also emphasizes that 21st Century men are starting to travel similar buying paths. Andrea believes that storytelling and cause marketing are key ways to present a brand’s facts and attributes to today’s consumer – no gender about it. Andrea contributes to a wide range of publications/blogs, including HuffingtonPost.com, MPDailyfix.com, TomPeters.com, Women-omics.com, and LearnedOnWomen.com - where she presents her most current analysis of consumer/cultural shifts and marketing best practices. She presents regularly to global business audiences, and her opinions have been cited in publications from Adweek to the Christian Science Monitor and The New York Times. Andrea has a B.A from the University of Michigan, and resides in Burlington, Vermont. Find her at: http://learnedonwomen.com , or on Twitter: @AndreaLearned. Join us for 90 minutes of stimulating talk and a good lunch (for only 5 bucks). Maybe you'll think-- "we should become members of CCTV!" (We'd love that!)

Media Maven: Lessons from Election 2010 11/18/2010

Part of the continuing series of Media Maven Lunches.

Media Maven: Mobile Action: Best Practices & How to Set up an SMS System 10/21/2010

Part of the continuing series of Media Maven Lunches.

On the Waterfront: Host Melinda Moulton 09/15/2010

Melinda Moulton hosts.

Media Maven: 5th Annual Media Maven Luncheon: Leadership in the Connected Age (Continued) with Steve Shepard 09/13/2010

Part of the continuing series of Media Maven Lunches.

 

Andrea Learned, co-author of Don’t Think Pink: What Really Makes Women Buy – and How to Increase Your Share of This Crucial Market (AMACOM, 2004), will give some marketing tips. Andrea is an internationally respected gender marketing expert, speaker and writer. While she focuses on women as the leading indicators of consumer behavior, she also emphasizes that 21st Century men are starting to travel similar buying paths. Andrea believes that storytelling and cause marketing are key ways to present a brand’s facts and attributes to today’s consumer – no gender about it. Andrea contributes to a wide range of publications/blogs, including HuffingtonPost.com, MPDailyfix.com, TomPeters.com, Women-omics.com, and LearnedOnWomen.com - where she presents her most current analysis of consumer/cultural shifts and marketing best practices. She presents regularly to global business audiences, and her opinions have been cited in publications from Adweek to the Christian Science Monitor and The New York Times. Andrea has a B.A from the University of Michigan, and resides in Burlington, Vermont. Find her at: http://learnedonwomen.com , or on Twitter: @AndreaLearned. Join us for 90 minutes of stimulating talk and a good lunch (for only 5 bucks). Maybe you'll think-- "we should become members of CCTV!" (We'd love that!)

Local Media Show: Host Lauren-Glenn Davitian 09/07/2010

Host Lauren-Glenn Davitian.

Vermont Workers' Center: Introduction to The Vermont Workers' Center 08/18/2010

Introduction Video to the grassroots Vermont based organizing Non-profit Vermont Worker's Center. 

On the Waterfront: Puppets in Education 08/18/2010

Melinda Moulton hosts members of Puppets in Education who tour the state with educational programs including Kids on the Block-Vermont
& Friend 2 Friend Programs-Vermont.

A Conversation with George Stoney, the "Father of Public Access TV" 08/12/2010

George C. Stoney (1916-) is a professor of film and cinema studies at New York University, and a pioneer in the field of documentary film. Stoney directed several influential films including All My Babies and How the Myth Was Made. He is considered as the father of public access television. Currently he's working with a documentary film 'A Reunion of All My Babies'.

Local Media Show: WinWin Apps - Internet Based Organizing 07/06/2010

Host Lauren-Glenn Davitian speaks with Anna Rosenblum Palmer about her new project, WinWin Apps (link: www.winwinapps.com), designed to help small organizations manage their events and raise money online. The other guest is Lara Dickson, Founder Deep Dish Creative http://deepdishcreative.com. They also discuss the recent "Social Media Day" organized on June 30th in and around Burlington Vermont.

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