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Media Maven: Social Media Trends for 2011 12/09/2010

 

 

Part of the continuing series of Media Maven Lunches.

 

Andrea Learned, co-author of Don’t Think Pink: What Really Makes Women Buy – and How to Increase Your Share of This Crucial Market (AMACOM, 2004), will give some marketing tips. Andrea is an internationally respected gender marketing expert, speaker and writer. While she focuses on women as the leading indicators of consumer behavior, she also emphasizes that 21st Century men are starting to travel similar buying paths. Andrea believes that storytelling and cause marketing are key ways to present a brand’s facts and attributes to today’s consumer – no gender about it. Andrea contributes to a wide range of publications/blogs, including HuffingtonPost.com, MPDailyfix.com, TomPeters.com, Women-omics.com, and LearnedOnWomen.com - where she presents her most current analysis of consumer/cultural shifts and marketing best practices. She presents regularly to global business audiences, and her opinions have been cited in publications from Adweek to the Christian Science Monitor and The New York Times. Andrea has a B.A from the University of Michigan, and resides in Burlington, Vermont. Find her at: http://learnedonwomen.com , or on Twitter: @AndreaLearned. Join us for 90 minutes of stimulating talk and a good lunch (for only 5 bucks). Maybe you'll think-- "we should become members of CCTV!" (We'd love that!)

Media Maven: Lessons from Election 2010 11/18/2010

Part of the continuing series of Media Maven Lunches.

Media Maven: 5th Annual Media Maven Luncheon: Leadership in the Connected Age (Continued) with Steve Shepard 09/13/2010

Part of the continuing series of Media Maven Lunches.

 

Andrea Learned, co-author of Don’t Think Pink: What Really Makes Women Buy – and How to Increase Your Share of This Crucial Market (AMACOM, 2004), will give some marketing tips. Andrea is an internationally respected gender marketing expert, speaker and writer. While she focuses on women as the leading indicators of consumer behavior, she also emphasizes that 21st Century men are starting to travel similar buying paths. Andrea believes that storytelling and cause marketing are key ways to present a brand’s facts and attributes to today’s consumer – no gender about it. Andrea contributes to a wide range of publications/blogs, including HuffingtonPost.com, MPDailyfix.com, TomPeters.com, Women-omics.com, and LearnedOnWomen.com - where she presents her most current analysis of consumer/cultural shifts and marketing best practices. She presents regularly to global business audiences, and her opinions have been cited in publications from Adweek to the Christian Science Monitor and The New York Times. Andrea has a B.A from the University of Michigan, and resides in Burlington, Vermont. Find her at: http://learnedonwomen.com , or on Twitter: @AndreaLearned. Join us for 90 minutes of stimulating talk and a good lunch (for only 5 bucks). Maybe you'll think-- "we should become members of CCTV!" (We'd love that!)

Local Matters: Minor League Baseball in Burlington - Part 2 09/09/2010

Vermont Lake Monsters are the current Minor League Team playing in Burlington.  Field and stadium conditions don't meet League standards.  Vice President of the Lake Monsters Kyle Bostwick, long time citizen and business supporter Skip Farrell, and citizen supporter Tom Simon join in the conversation on the future of baseball in Burlington with Burlington Free Press reporter Mike Donahue.

Artful Word: Old North End Historical Walk 08/21/2010

Community producer James Gero's video on Burlington Old North End historical walk led by Patricia Araujo and one of the many historical events sponsored by Preservation Burlington.
 

Live at 5:25PM - Various: Minor League Baseball in Burlington 08/16/2010

Don MacDonald shares his insights and ideas on the history and future of Minor League Baseball in Burlington.

Artful Word: Shelburne Farms Old Time Farm Fest 07/31/2010

Community producer James Gero's video on annual Green Mountain Draft Horse Field Day on Saturday, July 31, 2010.

University of Vermont Campus History Tour 07/31/2010

Led by UVM emeritus professor William Averyt, this third season of the popular historic tour is both entertaining and important for the story told of UVM through the people, buildings and architecture of the place.

Media Maven: Find your "Zag": Branding Fundamentals/ Brandthropology 06/17/2010

Successful nonprofits are successful brands. The United Way, American Red Cross, and the Salvation Army for example are so well branded that just their very names bring up positive feelings and confidence within communities. Brandthropology's Matt Dodds takes us through the basics of establishing your "zag" and how to create a plan to reach your marketing goals and make your brand stronger! For a closer look at the slide presentation: http://bit.ly/cMYdeC

Part of the continuing series of Media Maven Lunches co-sponsored by CCTV and Common Good Vermont.


 

Preservation Burlington: 2010 Homes Tour 05/27/2010

Monthly call in show hosted by Preservation Burlington.  This month's guest Devin Coleman, Historic Buildings Specialist.
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