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Media Maven: Finding Your Tree in the Web Forest: SEO for NPO's 05/17/2012

t's a noisy World Wide Web, inhabited by busy people with limited time. How do you draw them to your web and social media real estate? And when they get there, does your audience find what they are looking for? How do you know?

How do you make the changes to improve your audience experience and deliver our goods? Learn how to "optimize" your web and related sites so that they can be found and easily travelled. Increase the chances that people will do what you want them to do: learn, donate, sign up and more!

Media Maven: Developing Rich & Lasting Corporate Relationships 04/19/2012

Julia Andrews of J Andrews Marketing discusses how to create rich and multi-faceted corporate partnerships at April's Media Maven Lunch and Webcast. Some corporate partnerships are pretty simple- the company writes a check in exchange for logo placement at an event or in an e-newsletter.

For some partnerships, this may be fine. But this type of arrangement doesn’t really engage the power of the sponsoring company, and engender their commitment to your organization. Julia discusses:
 
  • How to get the company inspired about your mission
  • Engaging the company’s employees and customers
  • Looking for unique opportunities to deepen a relationship

Local Media Show: Social Unrest in the Digital Age - Jasmine Revolution and Beyond 02/01/2011

Host Nick Carter and guest Eli Harrington explore the current political events in Tunisia, Egypt and beyond and how social media plays a role in movement for political change. Tunisian - American, Gouta Carter shares her impressions via phone, of the emergence of a new government in Tunisia and unrest spilling over to Egypt.

Local Media Show: Winooski Refugee Film 01/04/2011

Host Nick Carter speaks with Laurie Stavrand, Vermont Refugee Resettlement Program, Winooski City Manager Deac Deccareau, Htun Sein, staff interpreter for VRRP and filmmaker Philip Fass on a produced film about Winooski's refugee population.

Local Media Show: Government Transparency and Trends in Vermont News Media 12/07/2010

Host Nick Carter speaks with Andy Bromage, Seven Days VT Reporter and Mike Donoghue, from the Burlington Free Press on the timely topic of 'Government Transparency and Trends in Vermont News Media'.

Local Media Show: Democracy for America 09/07/2010

Host Nick Carter talks with Levana Layendecker, Communications Director, Democracy for America.

Local Media Show: WinWin Apps - Internet Based Organizing 07/06/2010

Host Lauren-Glenn Davitian speaks with Anna Rosenblum Palmer about her new project, WinWin Apps (link: www.winwinapps.com), designed to help small organizations manage their events and raise money online. The other guest is Lara Dickson, Founder Deep Dish Creative http://deepdishcreative.com. They also discuss the recent "Social Media Day" organized on June 30th in and around Burlington Vermont.

Media Maven: Find your "Zag": Branding Fundamentals/ Brandthropology 06/17/2010

Successful nonprofits are successful brands. The United Way, American Red Cross, and the Salvation Army for example are so well branded that just their very names bring up positive feelings and confidence within communities. Brandthropology's Matt Dodds takes us through the basics of establishing your "zag" and how to create a plan to reach your marketing goals and make your brand stronger! For a closer look at the slide presentation: http://bit.ly/cMYdeC

Part of the continuing series of Media Maven Lunches co-sponsored by CCTV and Common Good Vermont.


 

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