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Media Maven: Find your "Zag": Branding Fundamentals/ Brandthropology 06/17/2010

Successful nonprofits are successful brands. The United Way, American Red Cross, and the Salvation Army for example are so well branded that just their very names bring up positive feelings and confidence within communities. Brandthropology's Matt Dodds takes us through the basics of establishing your "zag" and how to create a plan to reach your marketing goals and make your brand stronger! For a closer look at the slide presentation: http://bit.ly/cMYdeC

Part of the continuing series of Media Maven Lunches co-sponsored by CCTV and Common Good Vermont.


 

Media Maven: Digital Story Telling 05/20/2010

Stories are a powerful tool for sharing your mission, vision and successes. Stories mobilize community involvement in your cause. Join veteran story tellers Charlie Nardozzi, Eva Sollberger and Sona Iyengar to learn the basics, develop your own organizational narrative and plan your distribution strategy!

Part of the continuing series of Media Maven Lunches.


 

Media Maven: Nonprofit Media Looks Ahead: NTEN Conference Report 04/22/2010

CCTV travels to Atlanta for the 2010 NTEN Conference and brings you the full report on the latest in nonprofit technology and social media. Also, Anna Rosenblum Palmer of WinWin Apps presents her innovative new tool for nonprofits. Join us for the highlights of this productive and inspiring annual event!

Part of the continuing series of Media Maven Lunches.


 

Media Maven: Accidental Techies: What Every Nonprofit Needs to Know to Protect and Manage their IT Assets 03/18/2010

This workshop is for those special members of the nonprofit and small busines team, who we rely on to answer our questions and make our "stuff" and systems work. These "accidental techies" are great problem solvers--but may lack the support they need to address the range of issues that we expect them to help us with!

Presented by David Rose of Rose Technology Services. Have you stopped to consider how much you rely on technology to get your work done? From your mobile phone to your desk top computer, office network, email and internet access--we've developed a broad set of skills to make sure it all works when we need it to!  This workshop is for those special members of the nonprofit and small business team, who we rely on to answer our questions and make our "stuff" and systems work.

 

 Part of the continuing series of Media Maven Lunches.

 

 

Andrea Learned, co-author of Don’t Think Pink: What Really Makes Women Buy – and How to Increase Your Share of This Crucial Market (AMACOM, 2004), will give some marketing tips. Andrea is an internationally respected gender marketing expert, speaker and writer. While she focuses on women as the leading indicators of consumer behavior, she also emphasizes that 21st Century men are starting to travel similar buying paths. Andrea believes that storytelling and cause marketing are key ways to present a brand’s facts and attributes to today’s consumer – no gender about it. Andrea contributes to a wide range of publications/blogs, including HuffingtonPost.com, MPDailyfix.com, TomPeters.com, Women-omics.com, and LearnedOnWomen.com - where she presents her most current analysis of consumer/cultural shifts and marketing best practices. She presents regularly to global business audiences, and her opinions have been cited in publications from Adweek to the Christian Science Monitor and The New York Times. Andrea has a B.A from the University of Michigan, and resides in Burlington, Vermont. Find her at: http://learnedonwomen.com , or on Twitter: @AndreaLearned. Join us for 90 minutes of stimulating talk and a good lunch (for only 5 bucks). Maybe you'll think-- "we should become members of CCTV!" (We'd love that!)

Media Maven: Social Networking + Advocacy = Social Mobilizing 02/18/2010

 

 Vermont nonprofits exist to change a small or large part of the world condition. Whatever the cause, your members and clients are your greatest asset and people most likely to respond to your calls for action. At February's Media Maven event, we invite a panel of successful activists from Vermont's independent sector to share their strategies, tools and techniques.

 

Part of the continuing series of Media Maven Lunches.

 

Andrea Learned, co-author of Don’t Think Pink: What Really Makes Women Buy – and How to Increase Your Share of This Crucial Market (AMACOM, 2004), will give some marketing tips. Andrea is an internationally respected gender marketing expert, speaker and writer. While she focuses on women as the leading indicators of consumer behavior, she also emphasizes that 21st Century men are starting to travel similar buying paths. Andrea believes that storytelling and cause marketing are key ways to present a brand’s facts and attributes to today’s consumer – no gender about it. Andrea contributes to a wide range of publications/blogs, including HuffingtonPost.com, MPDailyfix.com, TomPeters.com, Women-omics.com, and LearnedOnWomen.com - where she presents her most current analysis of consumer/cultural shifts and marketing best practices. She presents regularly to global business audiences, and her opinions have been cited in publications from Adweek to the Christian Science Monitor and The New York Times. Andrea has a B.A from the University of Michigan, and resides in Burlington, Vermont. Find her at: http://learnedonwomen.com , or on Twitter: @AndreaLearned. Join us for 90 minutes of stimulating talk and a good lunch (for only 5 bucks). Maybe you'll think-- "we should become members of CCTV!" (We'd love that!)

Media Maven: Tag it! Taming the Firehose with Tags, Filters & Aggregators 01/21/2010

Our experience of the internet is accelerating at a rapid pace. The "stream" of emails, web hits, ad impressions, multi-media narratives and range of devices is a challenge for most of us to manage. In the next decade, it will be essential to filter this stream and channel areas of interest. This can be easily done through "tagging" internet content with key words. Tag It! takes on the "how"  tagging pictures, video, listings, blog posts, group book marks, twitter and facebook updates creates a community brain trust larger than we ever imagined. 

Part of the continuing series of Media Maven Lunches.

 

Andrea Learned, co-author of Don’t Think Pink: What Really Makes Women Buy – and How to Increase Your Share of This Crucial Market (AMACOM, 2004), will give some marketing tips. Andrea is an internationally respected gender marketing expert, speaker and writer. While she focuses on women as the leading indicators of consumer behavior, she also emphasizes that 21st Century men are starting to travel similar buying paths. Andrea believes that storytelling and cause marketing are key ways to present a brand’s facts and attributes to today’s consumer – no gender about it. Andrea contributes to a wide range of publications/blogs, including HuffingtonPost.com, MPDailyfix.com, TomPeters.com, Women-omics.com, and LearnedOnWomen.com - where she presents her most current analysis of consumer/cultural shifts and marketing best practices. She presents regularly to global business audiences, and her opinions have been cited in publications from Adweek to the Christian Science Monitor and The New York Times. Andrea has a B.A from the University of Michigan, and resides in Burlington, Vermont. Find her at: http://learnedonwomen.com , or on Twitter: @AndreaLearned. Join us for 90 minutes of stimulating talk and a good lunch (for only 5 bucks). Maybe you'll think-- "we should become members of CCTV!" (We'd love that!)

Media Maven: Mapping for Nonprofits: Advancing Your Mission with Maps (GIS Tools) 12/10/2009

Geographic information systems (GIS) and online mapping applications continue to become more powerful and easier to use every year.  Nonprofit and community organizations around the globe are harnessing these tools to mobilize supporters and advocates, to tell their stories and the stories of their constituents, and to share knowledge with people, organizations, and communities everywhere. What are the primary uses for mapping? What are the tools and technologies used in nonprofit mapping (Google and others)? We’ll look at inspiring examples in Vermont and beyond. Today's presenters are Michael Gaito , Spencer Group mgaito@spencergroupinc.com,  John Hawkins john.hawkins@fdnmap.org, Mapping Philanthropy and Geoff Wyman, CCTV.

This is the final installment of Google for Nonprofits Workshops co-sponsored with United Way of Vermont, Common Good Vermont, and Google Community Affairs. Live Webcast at www.cctv.org

Part of the continuing series of Media Maven Lunches.

 

Andrea Learned, co-author of Don’t Think Pink: What Really Makes Women Buy – and How to Increase Your Share of This Crucial Market (AMACOM, 2004), will give some marketing tips. Andrea is an internationally respected gender marketing expert, speaker and writer. While she focuses on women as the leading indicators of consumer behavior, she also emphasizes that 21st Century men are starting to travel similar buying paths. Andrea believes that storytelling and cause marketing are key ways to present a brand’s facts and attributes to today’s consumer – no gender about it. Andrea contributes to a wide range of publications/blogs, including HuffingtonPost.com, MPDailyfix.com, TomPeters.com, Women-omics.com, and LearnedOnWomen.com - where she presents her most current analysis of consumer/cultural shifts and marketing best practices. She presents regularly to global business audiences, and her opinions have been cited in publications from Adweek to the Christian Science Monitor and The New York Times. Andrea has a B.A from the University of Michigan, and resides in Burlington, Vermont. Find her at: http://learnedonwomen.com , or on Twitter: @AndreaLearned. Join us for 90 minutes of stimulating talk and a good lunch (for only 5 bucks). Maybe you'll think-- "we should become members of CCTV!" (We'd love that!)

Media Maven: Strategies for Reaching Women (and Men) 11/19/2009

Andrea Learned, co-author of Don’t Think Pink: What Really Makes Women Buy – and How to Increase Your Share of This Crucial Market (AMACOM, 2004), will give some marketing tips. Andrea is an internationally respected gender marketing expert, speaker and writer. While she focuses on women as the leading indicators of consumer behavior, she also emphasizes that 21st Century men are starting to travel similar buying paths. Andrea believes that storytelling and cause marketing are key ways to present a brand’s facts and attributes to today’s consumer – no gender about it. Andrea contributes to a wide range of publications/blogs, including HuffingtonPost.com, MPDailyfix.com, TomPeters.com, Women-omics.com, and LearnedOnWomen.com - where she presents her most current analysis of consumer/cultural shifts and marketing best practices. She presents regularly to global business audiences, and her opinions have been cited in publications from Adweek to the Christian Science Monitor and The New York Times. Andrea has a B.A from the University of Michigan, and resides in Burlington, Vermont. Find her at: http://learnedonwomen.com , or on Twitter: @AndreaLearned.

Part of the continuing series of Media Maven Lunches.

 

Andrea Learned, co-author of Don’t Think Pink: What Really Makes Women Buy – and How to Increase Your Share of This Crucial Market (AMACOM, 2004), will give some marketing tips. Andrea is an internationally respected gender marketing expert, speaker and writer. While she focuses on women as the leading indicators of consumer behavior, she also emphasizes that 21st Century men are starting to travel similar buying paths. Andrea believes that storytelling and cause marketing are key ways to present a brand’s facts and attributes to today’s consumer – no gender about it. Andrea contributes to a wide range of publications/blogs, including HuffingtonPost.com, MPDailyfix.com, TomPeters.com, Women-omics.com, and LearnedOnWomen.com - where she presents her most current analysis of consumer/cultural shifts and marketing best practices. She presents regularly to global business audiences, and her opinions have been cited in publications from Adweek to the Christian Science Monitor and The New York Times. Andrea has a B.A from the University of Michigan, and resides in Burlington, Vermont. Find her at: http://learnedonwomen.com , or on Twitter: @AndreaLearned. Join us for 90 minutes of stimulating talk and a good lunch (for only 5 bucks). Maybe you'll think-- "we should become members of CCTV!" (We'd love that!)

Media Maven: Google for Nonprofits: What’s in the Toolshed? 10/15/2009

From spreadsheets to maps, email, blogs and, video and websites, widgets, web analytics and (even) 3 D Modeling, a Google account gives your nonprofit tremendous capacity to collaborate and manage its work flow. Join us for a scenic tour and to answer your "how-to" questions.

Google has steadily amassed a suite of online tools that can be used to the advantage of the connected nonprofit organization. From spreadsheets to maps, email, blogs and, video and websites, widgets, web analytics and (even) 3 D Modeling, a Google account gives you access and storage. Learn the basics of these applications from nonprofits—including how Google hosts noprofit office email networks. With Matt Dunne, Google Evangelist. This is the second installment of Google Workshops co-sponsored with United Way of Vermont, Common Good Vermont, and Google Community Affairs. Live Webcast at www.cctv.org

Part of the continuing series of Media Maven Lunches.

Common Good Vermont: Generate Web Traffic with AdWords and Google Grants 10/09/2009

 

"If I were researching information or opportunities my organization offered, what would I type?" With Google AdWords, you can reach the people interested in your organization's information and services. With the right key words, your ad can appear next to relevant Google search results. Google Grants is an in-kind online advertising account which can be used for general outreach, fundraising activities, and volunteer recruitment. Matt Dunne of the Google Foundation runs through the guidelines and application process that can generate web traffic and wider communities of interest for your nonprofit. Instead of looking for an audience, you've got an audience looking for you!

 

First in the Google for Nonprofits Series sponsored by Common Good Vermont, United Way of Chittenden County and Google Community Affairs.

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CCTV Receives NEH Grant to Support Community Archives

CCTV Center for Media & Democracy is pleased to announce receipt of a National Endowment for the Humanities (NEH) Humanities Collections and Reference Resources grant alongside 32 peer archival institutions across the country. This $49,927 grant award will support efforts to preserve and expand access to audio/visual community history materials in the CCTV Archives. Read more about this opportunity here!

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