Media Maven: Refresh Your Communications Plan 01/27/2011

Part of the continuing series of Media Maven Lunches.

Do you have a communications plan? If so, do you use it? Is there more you can do to increase your visibility and make a difference? Jump start your marketing and outreach work with this month's Media Maven.

Do you have a communications plan? If so, do you use it? Is there more you can do to increase your visibility and make a difference? Jump start your marketing and outreach work with this month's Media Maven.Andrea Learned, co-author of Don’t Think Pink: What Really Makes Women Buy – and How to Increase Your Share of This Crucial Market (AMACOM, 2004), will give some marketing tips. Andrea is an internationally respected gender marketing expert, speaker and writer. While she focuses on women as the leading indicators of consumer behavior, she also emphasizes that 21st Century men are starting to travel similar buying paths. Andrea believes that storytelling and cause marketing are key ways to present a brand’s facts and attributes to today’s consumer – no gender about it. Andrea contributes to a wide range of publications/blogs, including,,,, and - where she presents her most current analysis of consumer/cultural shifts and marketing best practices. She presents regularly to global business audiences, and her opinions have been cited in publications from Adweek to the Christian Science Monitor and The New York Times. Andrea has a B.A from the University of Michigan, and resides in Burlington, Vermont. Find her at: , or on Twitter: @AndreaLearned. Join us for 90 minutes of stimulating talk and a good lunch (for only 5 bucks). Maybe you'll think-- "we should become members of CCTV!" (We'd love that!)

A Conversation on Race - Community Leaders Speak Out 01/22/2011

Conversation on Race Now (C.O.R.N.) brings community leaders including Arthur Brooks, former Middlebury and Bennington College Professor, Jeanne Collins, Burlington Schools Superintendent, Ali Dieng, a recent Vermont resident, Dr. Fayneese Miller, UVM Dean and Chair of the Vermont State School Board, Mike Schirling, Burlington Chief of Police, into a community conversation moderated by Robert Walsh. For more information: Vivian Mason:, Susan Linskey

Local Media Show: Winooski Refugee Film 01/04/2011

Host Nick Carter speaks with Laurie Stavrand, Vermont Refugee Resettlement Program, Winooski City Manager Deac Deccareau, Htun Sein, staff interpreter for VRRP and filmmaker Philip Fass on a produced film about Winooski's refugee population.

NPO Maven: The Art of the Ask 12/16/2010

Almost anything you read about fundraising emphasizes one key point: You have to ask for money. It is unlikely that donors will simply give unless they have a personal reason and seek you out. There is an "art to asking". It starts with the firm belief in your cause, the careful cultivation of your donors and preparation of your case for support.

Michael Luck, a seasoned professional leader in the field of Institutional Advancement with more than 35 years’ experience speaks to nonprofit organizers on fundraising. His career spans healthcare, education and dozens of consulting assignments for non profit organizations. He is currently advising Burlington College as they move ahead with a major expansion.

CCTV's Annual Holiday Party 12/16/2010

Channel 17/CCTV Annual Holiday Party.

Media Maven: Social Media Trends for 2011 12/09/2010

How can we keep up with the breathtaking changes in the social media world? We can't. But we can take a sharp look at what is coming around the corner and give ourselves some time to think about how new and promising tools fit into our nonprofit/ small business communications strategy.

Part of the continuing series of Media Maven Lunches.

Local Media Show: Government Transparency and Trends in Vermont News Media 12/07/2010

Host Nick Carter speaks with Andy Bromage, Seven Days VT Reporter and Mike Donoghue, from the Burlington Free Press on the timely topic of 'Government Transparency and Trends in Vermont News Media'.

Local Matters: Youth and Technology 11/24/2010

Greg Besso, a freshman at Lyndon State College and long time Channel 17 volunteer, shares insights into the evolving world of technology with current volunteer LC Hines.

Vermont Access Network (VAN): Access 101 11/17/2010

This is a short video piece promoting access in the state of Vermont.

On the Waterfront: Vermont Folklife Center 11/17/2010

Melinda Moulton hosts Vermont Folklife Center staff, Brent Bjorkman, Executive Director, Greg Sharrow, Director of Education, and Ned Castle, Digital Media Instructor.

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Update From Our Friends at Free Press About the Comcast Merger

More than a million people spoke out against the deal, and many in Washington listened. As was true in the Net Neutrality debate, the people-powered movement for Internet freedom has become a force to be reckoned with. The Department of Justice and Federal Communications Commission, which are charged with reviewing the deal, should be commended for listening to the people, reviewing the facts and standing up against Comcast’s multi-million dollar lobbying machine.


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