Media Maven: 7th Annual Media Maven Luncheon: A Picture is Worth 1000 Words: Data Visualization for Nonprofits

Tell us about your experience with this online video, click here.

Description

At the 7th Annual NPO Luncheon, CCTV and Common Good Vermont presented a lively panel to outline what it takes for your organization to become a data driven culture and use data visualization (Maps and Infographics) to tell your organization's story. Panelists include: Lauren-Glenn Davitian (on the data driven nonprofit), cartographer Bill Morris (on Burlington Neighborhoods Mapping Project), Leslie Pelch (Vermont Center for Geographic Information) and Peter Kriff (of SILK on Best Practices in Infographics). Complete links and Resources may be found here.

Andrea Learned, co-author of Don’t Think Pink: What Really Makes Women Buy – and How to Increase Your Share of This Crucial Market (AMACOM, 2004), will give some marketing tips. Andrea is an internationally respected gender marketing expert, speaker and writer. While she focuses on women as the leading indicators of consumer behavior, she also emphasizes that 21st Century men are starting to travel similar buying paths. Andrea believes that storytelling and cause marketing are key ways to present a brand’s facts and attributes to today’s consumer – no gender about it. Andrea contributes to a wide range of publications/blogs, including HuffingtonPost.com, MPDailyfix.com, TomPeters.com, Women-omics.com, and LearnedOnWomen.com - where she presents her most current analysis of consumer/cultural shifts and marketing best practices. She presents regularly to global business audiences, and her opinions have been cited in publications from Adweek to the Christian Science Monitor and The New York Times. Andrea has a B.A from the University of Michigan, and resides in Burlington, Vermont. Find her at: http://learnedonwomen.com , or on Twitter: @AndreaLearned. Join us for 90 minutes of stimulating talk and a good lunch (for only 5 bucks). Maybe you'll think-- "we should become members of CCTV!" (We'd love that!)

Order Now!

Summary

Production Date: 09/21/2012
Catalog Number: 9617
Archive Number: 9617
Series: Media Maven
Length: 01:39:11
Town: Burlington
Geography: Chittenden County
Event Type: General
Content Type: Other
Live Type: Web

Airtimes

1 Wednesday September 26, 2012 at 4:05 AM
2 Wednesday September 26, 2012 at 10:05 AM
3 Thursday September 27, 2012 at 8:00 PM
4 Friday September 28, 2012 at 1:00 AM
5 Friday September 28, 2012 at 7:00 AM
6 Thursday October 4, 2012 at 11:00 PM
7 Friday October 5, 2012 at 4:00 AM
8 Friday October 5, 2012 at 10:00 AM

Related Issues

Related Tags

Channel 17 staff and CCTV do not necessarily share the opinions posted in the comments below.

Featured Story

Alliance for Community Media says FCC Cable Vote Will Harm Local Media

The proposed rules would allow cable companies to assign market values to these benefits and then charge the amount back to local communities in most cases. Benefits include items like free cable subscriptions to schools, discounts for the elderly, and fiber connectivity to local government buildings like police departments, fire stations, and libraries.