Media Maven: Developing Rich & Lasting Corporate Relationships

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Julia Andrews of J Andrews Marketing discusses how to create rich and multi-faceted corporate partnerships at April's Media Maven Lunch and Webcast. Some corporate partnerships are pretty simple- the company writes a check in exchange for logo placement at an event or in an e-newsletter.

For some partnerships, this may be fine. But this type of arrangement doesn’t really engage the power of the sponsoring company, and engender their commitment to your organization. Julia discusses:
  • How to get the company inspired about your mission
  • Engaging the company’s employees and customers
  • Looking for unique opportunities to deepen a relationship.

Special thanks to Merchants Bank for their support of this program.

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1 Wednesday April 25, 2012 at 2:30 PM
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