Media Maven: Developing Rich & Lasting Corporate Relationships

Embed This Player

Download: H.264/AAC mp4 file Creative Commons License

Tell us about your experience with this online video, click here.

Description

Julia Andrews of J Andrews Marketing discusses how to create rich and multi-faceted corporate partnerships at April's Media Maven Lunch and Webcast. Some corporate partnerships are pretty simple- the company writes a check in exchange for logo placement at an event or in an e-newsletter.

For some partnerships, this may be fine. But this type of arrangement doesn’t really engage the power of the sponsoring company, and engender their commitment to your organization. Julia discusses:
 
  • How to get the company inspired about your mission
  • Engaging the company’s employees and customers
  • Looking for unique opportunities to deepen a relationship.
     

Special thanks to Merchants Bank for their support of this program.

Order Now!

Summary

Airtimes

1 Wednesday April 25, 2012 at 2:30 PM
2 Saturday April 28, 2012 at 5:35 AM
3 Saturday April 28, 2012 at 11:35 AM
4 Wednesday May 2, 2012 at 11:40 PM
5 Thursday May 3, 2012 at 4:40 AM
6 Thursday May 3, 2012 at 10:40 AM
7 Sunday May 13, 2012 at 5:40 AM
8 Sunday May 13, 2012 at 11:40 AM

Related Issues

Related Tags

Featured Story

Alliance for Community Media says FCC Cable Vote Will Harm Local Media

The proposed rules would allow cable companies to assign market values to these benefits and then charge the amount back to local communities in most cases. Benefits include items like free cable subscriptions to schools, discounts for the elderly, and fiber connectivity to local government buildings like police departments, fire stations, and libraries.

Read more...

More News from the Center for Media and Democracy