Media Maven: Developing Rich & Lasting Corporate Relationships
Tell us about your experience with this online video, click here.
Description
Julia Andrews of J Andrews Marketing discusses how to create rich and multi-faceted corporate partnerships at April's Media Maven Lunch and Webcast. Some corporate partnerships are pretty simple- the company writes a check in exchange for logo placement at an event or in an e-newsletter.
For some partnerships, this may be fine. But this type of arrangement doesn’t really engage the power of the sponsoring company, and engender their commitment to your organization. Julia discusses:
For some partnerships, this may be fine. But this type of arrangement doesn’t really engage the power of the sponsoring company, and engender their commitment to your organization. Julia discusses:
- How to get the company inspired about your mission
- Engaging the company’s employees and customers
- Looking for unique opportunities to deepen a relationship.
Special thanks to Merchants Bank for their support of this program.
Featured Story
CCTV Receives NEH Grant to Support Community Archives
CCTV Center for Media & Democracy is pleased to announce receipt of a National Endowment for the Humanities (NEH) Humanities Collections and Reference Resources grant alongside 32 peer archival institutions across the country. This $49,927 grant award will support efforts to preserve and expand access to audio/visual community history materials in the CCTV Archives. Read more about this opportunity here!