Martin Luther King Jr. Birthday Celebrations: Dr. Martin Luther King Celebration Keynote Speaker Wallace 'Famous' Amos

Description

Annual Celebration features keynote speaker Wallace 'Famous' Amos.  Amos, an Air Force veteran who worked as a talent agent with the William Morris Agency, would send home-baked chocolate chip cookies to celebrities to entice them to meet with him and maybe sign a deal to be represented by the William Morris Agency. In 1975, Amos took the advice of some friends and opened a cookie store in Los Angeles, naming it “Famous Amos”. In the first year he sold $300,000 worth of cookies, followed by more than $1,000,000 in sales in the store’s second year of operation. The store proved so popular that the “Famous Amos” brand eventually branched out to sell cookies in supermarkets, a move that would later be emulated by other specialty stores such as Baskin Robbins, T.G.I. Fridays, and Starbucks. Sponsors for the celebration include: United Way of Chittenden County, Burlington Police Department, Burlington School District, Church Street Marketplace, Citizens Bank, City of Burlington, Clear Water Builders, FairPoint Communications, Fletcher Free Library, KeyBank, People’ United Bank, SerVemont, University of Vermont and the Unitarian Church.

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