Common Good Vermont: Generate Web Traffic with AdWords and Google Grants

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"If I were researching information or opportunities my organization offered, what would I type?" With Google AdWords, you can reach the people interested in your organization's information and services. With the right key words, your ad can appear next to relevant Google search results. Google Grants is an in-kind online advertising account which can be used for general outreach, fundraising activities, and volunteer recruitment. Matt Dunne of the Google Foundation runs through the guidelines and application process that can generate web traffic and wider communities of interest for your nonprofit. Instead of looking for an audience, you've got an audience looking for you!


First in the Google for Nonprofits Series sponsored by Common Good Vermont, United Way of Chittenden County and Google Community Affairs.

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