E-Mail Strategy & Marketing: Direct People to Action
1. Email Marketing Presentation
MEDIA MAVEN WORKSHOP: EMail Marketing & Newsletters
March 26 2008
Presented by: Lauren-Glenn Davitian (davitian [at] cctv [dot] org) and Sam Mayfield (smayfield [at] cctv [dot] org)
Watch this presentation HERE
2. Links & Resources
http://del.icio.us/lgdavitian/email
http://del.icio.us/lgdavitian/enews
Email Savvy Organization
Michael Gilbert, August 2001
http://news.gilbert.org/Savvy
http://images.soceco.org/non/NewsletterModelMd.jpg
There is such a thing as the Email Savvy Organization and it is possible to identify the system and practices that characterize it.
Email Manifesto - http://news.gilbert.org/gem
The Email Newsletter Marketing Model - http://news.gilbert.org/2004TENMM
The Guide to Nonprofit Email - http://news.gilbert.org/pub/GNE
A Few Good Email Newsletter Tools
http://www.idealware.org/articles/fgt_email_newsletter_tools.php
One of our most popular articles from last year, now fully updated! Email newsletters are a great way to stay in touch with and grow your audience, but it can be complex to send and track thousands of emails. We talked to eleven nonprofit technology experts to find out what eNewsletter tools have worked well for them.
The Basics of Email Marketing for Nonprofits
http://my.convio.com/?elqPURLPage=4
Using email to start and grow relationships with your constituents is critical for nonprofit organizations. It can help your organization communicate with large volumes of both current and prospective constituents in a highly personalized and cost-effective manner.
Want to Cultivate New List Members? Skip the Small Talk
Find out the best way to raise funds with new list subscribers
http://www.techsoup.org/learningcenter/funding/page5665.cfm?cg=searchterms&sg=groups
More Email Articles by Madeleine Stanionis (Author of How to Raise Tens of Thousands of Dollars with Email)
http://www.madelinestanionis.com/writing.html
Electric Embers Tools for Mass Email Communication
http://www.electricembers.net/publications.php
Privacy Policy Generator/ Direct Marketing Association
http://www.the-dma.org/privacy/creating.shtml
National Consumer League
http://www.nclnet.org/privacy/
Example of a clear Privacy Policy:
Media Rights: http://www.mediarights.org/about/privacy_policy.php
Email Labs http://www.emaillabs.com/tools/
Click Through Rates
http://www.emaillabs.com/email_marketing_articles/average_email_click_through_rate.html
The 7 Step Process to Determining ROI Metrics for Your Email Campaigns
http://www.emaillabs.com/email_marketing_articles/article_roimetrics.html