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Media Maven: Refresh Your Communications Plan 01/27/2011

Part of the continuing series of Media Maven Lunches.

Do you have a communications plan? If so, do you use it? Is there more you can do to increase your visibility and make a difference? Jump start your marketing and outreach work with this month's Media Maven.

Do you have a communications plan? If so, do you use it? Is there more you can do to increase your visibility and make a difference? Jump start your marketing and outreach work with this month's Media Maven.Andrea Learned, co-author of Don’t Think Pink: What Really Makes Women Buy – and How to Increase Your Share of This Crucial Market (AMACOM, 2004), will give some marketing tips. Andrea is an internationally respected gender marketing expert, speaker and writer. While she focuses on women as the leading indicators of consumer behavior, she also emphasizes that 21st Century men are starting to travel similar buying paths. Andrea believes that storytelling and cause marketing are key ways to present a brand’s facts and attributes to today’s consumer – no gender about it. Andrea contributes to a wide range of publications/blogs, including HuffingtonPost.com, MPDailyfix.com, TomPeters.com, Women-omics.com, and LearnedOnWomen.com - where she presents her most current analysis of consumer/cultural shifts and marketing best practices. She presents regularly to global business audiences, and her opinions have been cited in publications from Adweek to the Christian Science Monitor and The New York Times. Andrea has a B.A from the University of Michigan, and resides in Burlington, Vermont. Find her at: http://learnedonwomen.com , or on Twitter: @AndreaLearned. Join us for 90 minutes of stimulating talk and a good lunch (for only 5 bucks). Maybe you'll think-- "we should become members of CCTV!" (We'd love that!)

Local Media Show: Winooski Refugee Film 01/04/2011

Host Nick Carter speaks with Laurie Stavrand, Vermont Refugee Resettlement Program, Winooski City Manager Deac Deccareau, Htun Sein, staff interpreter for VRRP and filmmaker Philip Fass on a produced film about Winooski's refugee population.

Media Maven: Social Media Trends for 2011 12/09/2010

How can we keep up with the breathtaking changes in the social media world? We can't. But we can take a sharp look at what is coming around the corner and give ourselves some time to think about how new and promising tools fit into our nonprofit/ small business communications strategy.

Part of the continuing series of Media Maven Lunches.

Local Media Show: Government Transparency and Trends in Vermont News Media 12/07/2010

Host Nick Carter speaks with Andy Bromage, Seven Days VT Reporter and Mike Donoghue, from the Burlington Free Press on the timely topic of 'Government Transparency and Trends in Vermont News Media'.

Media Maven: 5th Annual Media Maven Luncheon: Leadership in the Connected Age, with Steve Shepard 09/13/2010

Part of the continuing series of Media Maven Lunches.

No matter our mission, we know that effective nonprofit leaders must navigate this rapidly changing digital world. But are we equipped for the changes that affect all aspects of our organization–operations, development and marketing?

Watch the full  September 13, 2010 program of our  Fifth Annual Media Maven Luncheon as Steve Shepard (internationally renown futurist and technology translator) sheds light on the key ingredients for leadership in this “connected age”. 

 

Andrea Learned, co-author of Don’t Think Pink: What Really Makes Women Buy – and How to Increase Your Share of This Crucial Market (AMACOM, 2004), will give some marketing tips. Andrea is an internationally respected gender marketing expert, speaker and writer. While she focuses on women as the leading indicators of consumer behavior, she also emphasizes that 21st Century men are starting to travel similar buying paths. Andrea believes that storytelling and cause marketing are key ways to present a brand’s facts and attributes to today’s consumer – no gender about it. Andrea contributes to a wide range of publications/blogs, including HuffingtonPost.com, MPDailyfix.com, TomPeters.com, Women-omics.com, and LearnedOnWomen.com - where she presents her most current analysis of consumer/cultural shifts and marketing best practices. She presents regularly to global business audiences, and her opinions have been cited in publications from Adweek to the Christian Science Monitor and The New York Times. Andrea has a B.A from the University of Michigan, and resides in Burlington, Vermont. Find her at: http://learnedonwomen.com , or on Twitter: @AndreaLearned. Join us for 90 minutes of stimulating talk and a good lunch (for only 5 bucks). Maybe you'll think-- "we should become members of CCTV!" (We'd love that!)

Local Media Show: Democracy for America 09/07/2010

Host Nick Carter talks with Levana Layendecker, Communications Director, Democracy for America.

Local Media Show: WinWin Apps - Internet Based Organizing 07/06/2010

Host Lauren-Glenn Davitian speaks with Anna Rosenblum Palmer about her new project, WinWin Apps (link: www.winwinapps.com), designed to help small organizations manage their events and raise money online. The other guest is Lara Dickson, Founder Deep Dish Creative http://deepdishcreative.com. They also discuss the recent "Social Media Day" organized on June 30th in and around Burlington Vermont.

Media Maven: Find your "Zag": Branding Fundamentals/ Brandthropology 06/17/2010

Successful nonprofits are successful brands. The United Way, American Red Cross, and the Salvation Army for example are so well branded that just their very names bring up positive feelings and confidence within communities. Brandthropology's Matt Dodds takes us through the basics of establishing your "zag" and how to create a plan to reach your marketing goals and make your brand stronger! For a closer look at the slide presentation: http://bit.ly/cMYdeC

Part of the continuing series of Media Maven Lunches co-sponsored by CCTV and Common Good Vermont.


 

Media Maven: Digital Story Telling 05/20/2010

Stories are a powerful tool for sharing your mission, vision and successes. Stories mobilize community involvement in your cause. Join veteran story tellers Charlie Nardozzi, Eva Sollberger and Sona Iyengar to learn the basics, develop your own organizational narrative and plan your distribution strategy!

Part of the continuing series of Media Maven Lunches.


 

Media Maven: Nonprofit Media Looks Ahead: NTEN Conference Report 04/22/2010

CCTV travels to Atlanta for the 2010 NTEN Conference and brings you the full report on the latest in nonprofit technology and social media. Also, Anna Rosenblum Palmer of WinWin Apps presents her innovative new tool for nonprofits. Join us for the highlights of this productive and inspiring annual event!

Part of the continuing series of Media Maven Lunches.


 

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