Media Maven: Find your "Zag": Branding Fundamentals/ Brandthropology
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Successful nonprofits are successful brands. The United Way, American Red Cross, and the Salvation Army for example are so well branded that just their very names bring up positive feelings and confidence within communities. Brandthropology's Matt Dodds takes us through the basics of establishing your "zag" and how to create a plan to reach your marketing goals and make your brand stronger! For a closer look at the slide presentation: http://bit.ly/cMYdeC
Part of the continuing series of Media Maven Lunches co-sponsored by CCTV and Common Good Vermont.