Media Maven: Find your "Zag": Branding Fundamentals/ Brandthropology

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Description

Successful nonprofits are successful brands. The United Way, American Red Cross, and the Salvation Army for example are so well branded that just their very names bring up positive feelings and confidence within communities. Brandthropology's Matt Dodds takes us through the basics of establishing your "zag" and how to create a plan to reach your marketing goals and make your brand stronger! For a closer look at the slide presentation: http://bit.ly/cMYdeC

Part of the continuing series of Media Maven Lunches co-sponsored by CCTV and Common Good Vermont.

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Summary

Production Date: 06/17/2010
Catalog Number: 8665
Archive Number: 8665
Series: Media Maven
Length: 01:26:07
Town: Burlington
Geography: Chittenden County
Event Type: General
Content Type: Other

Airtimes

1 Wednesday June 23, 2010 at 2:00 PM
2 Thursday June 24, 2010 at 11:00 PM
3 Friday June 25, 2010 at 4:00 AM
4 Friday June 25, 2010 at 10:00 AM
5 Sunday June 27, 2010 at 6:00 PM
6 Wednesday July 7, 2010 at 8:40 PM
7 Thursday July 8, 2010 at 1:40 AM
8 Thursday July 8, 2010 at 7:40 AM

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