Media Maven: Catch the Wave: The Latest in Nonprofit Technology

Embed This Player

Download: H.264/AAC mp4 file Creative Commons License

Tell us about your experience with this online video, click here.

Description

Part of the continuing series of Media Maven Lunches.

Host Lauren-Glenn Davitian, shares insights from the 2011 NTEN Conference in Washington, D.C..

Do you have a communications plan? If so, do you use it? Is there more you can do to increase your visibility and make a difference? Jump start your marketing and outreach work with this month's Media Maven.Andrea Learned, co-author of Don’t Think Pink: What Really Makes Women Buy – and How to Increase Your Share of This Crucial Market (AMACOM, 2004), will give some marketing tips. Andrea is an internationally respected gender marketing expert, speaker and writer. While she focuses on women as the leading indicators of consumer behavior, she also emphasizes that 21st Century men are starting to travel similar buying paths. Andrea believes that storytelling and cause marketing are key ways to present a brand’s facts and attributes to today’s consumer – no gender about it. Andrea contributes to a wide range of publications/blogs, including HuffingtonPost.com, MPDailyfix.com, TomPeters.com, Women-omics.com, and LearnedOnWomen.com - where she presents her most current analysis of consumer/cultural shifts and marketing best practices. She presents regularly to global business audiences, and her opinions have been cited in publications from Adweek to the Christian Science Monitor and The New York Times. Andrea has a B.A from the University of Michigan, and resides in Burlington, Vermont. Find her at: http://learnedonwomen.com , or on Twitter: @AndreaLearned. Join us for 90 minutes of stimulating talk and a good lunch (for only 5 bucks). Maybe you'll think-- "we should become members of CCTV!" (We'd love that!)

Order Now!

Summary

Airtimes

1 Wednesday March 30, 2011 at 2:30 PM
2 Saturday April 2, 2011 at 4:30 PM
3 Saturday April 2, 2011 at 10:15 PM
4 Sunday April 3, 2011 at 3:15 AM
5 Sunday April 3, 2011 at 9:15 AM
6 Sunday April 3, 2011 at 11:05 PM
7 Monday April 4, 2011 at 4:05 AM
8 Monday April 4, 2011 at 10:05 AM

Featured Story

Applications Now Open for the Spring/Summer 2024 Cohort of the Neighborhood Community Media Internship Program at Town Meeting TV

Town Meeting TV is excited to announce that applications are now open for the Spring/Summer 2024 cohort of the Neighborhood Community Media Internship program. Join 8 other youth to engage in interesting media making projects! This paid media internship opportunity is designed for youth aged 16-20 who are eager to gain professional experience in the audio-visual field and develop a deeper understanding of their local community. 5 of these spots are specifically for students who are part of the Burlington My Brother's Keeper/My Sister's Keeper programs. The group will meet under the leadership of Town Meeting TV's Travis Washington from the beginning of April 2024 to the end of August 2024, on a schedule agreed upon by the whole cohort. Click here to apply!

Read more...

More News from the Center for Media and Democracy