Media Maven: Google Analytics
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Learn how to use web analytics reports to understand the performance of your web site and how it relates to your organizational goals. Google Analytics is undoubtedly one of the most powerful web analytics packages out there. Michael J. Nedell has a degree in Computer Science and as much as he has tried to leave technology for a more artistic life, he had been drawn time and time again into the fold of bits and bytes. After creating a successful online business he took a position at New Breed Marketing - a Winooski marketing company - as their New Media Strategist, specializing in Search Engine Optimization and site usability.