Media Maven: Tag it! Taming the Firehose with Tags, Filters & Aggregators

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Description

Our experience of the internet is accelerating at a rapid pace. The "stream" of emails, web hits, ad impressions, multi-media narratives and range of devices is a challenge for most of us to manage. In the next decade, it will be essential to filter this stream and channel areas of interest. This can be easily done through "tagging" internet content with key words. Tag It! takes on the "how" tagging pictures, video, listings, blog posts, group book marks, twitter and facebook updates creates a community brain trust larger than we ever imagined.

Part of the continuing series of Media Maven Lunches.

Andrea Learned, co-author of Don’t Think Pink: What Really Makes Women Buy – and How to Increase Your Share of This Crucial Market (AMACOM, 2004), will give some marketing tips. Andrea is an internationally respected gender marketing expert, speaker and writer. While she focuses on women as the leading indicators of consumer behavior, she also emphasizes that 21st Century men are starting to travel similar buying paths. Andrea believes that storytelling and cause marketing are key ways to present a brand’s facts and attributes to today’s consumer – no gender about it. Andrea contributes to a wide range of publications/blogs, including HuffingtonPost.com, MPDailyfix.com, TomPeters.com, Women-omics.com, and LearnedOnWomen.com - where she presents her most current analysis of consumer/cultural shifts and marketing best practices. She presents regularly to global business audiences, and her opinions have been cited in publications from Adweek to the Christian Science Monitor and The New York Times. Andrea has a B.A from the University of Michigan, and resides in Burlington, Vermont. Find her at: http://learnedonwomen.com , or on Twitter: @AndreaLearned. Join us for 90 minutes of stimulating talk and a good lunch (for only 5 bucks). Maybe you'll think-- "we should become members of CCTV!" (We'd love that!)

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Summary

Production Date: 01/21/2010
Catalog Number: 8443
Archive Number: 8443
Series: Media Maven
Length: 01:25:55
Town: Burlington
Geography: Chittenden County
Event Type: General
Content Type: Other

Airtimes

1 Wednesday January 27, 2010 at 2:20 PM
2 Sunday January 31, 2010 at 6:00 PM
3 Saturday February 6, 2010 at 11:00 PM
4 Sunday February 7, 2010 at 4:00 AM
5 Sunday February 7, 2010 at 10:00 AM
6 Tuesday February 9, 2010 at 10:35 PM
7 Wednesday February 10, 2010 at 3:35 AM
8 Wednesday February 10, 2010 at 9:35 AM

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